Stay Classy, Not Brassy! My Top 12 Blonde Haircare Products


Don’t let those expensive dye-jobs fade!

Whether you’re a platinum, natural or ash blonde – I promise these products will change the life of your gorgeous golden locks.

From keeping the colour from turning brassy, to making sure your ends don’t get dried out and protecting your hair from UV rays, there’s a product to cater for your every need!


I’ve split this post into three major categories: purple shampoos, highlighting products and colour care shampoo and conditioner sets.

Check them out below!


First up we’ve got a selection of KILLER purple shampoos to help cleanse your blonde hair of those unwanted yellow and brassy tone – an essential for every blondie to have in the shower! Check them out below:

1. L’Oreal Professional serie expert Vitamino Color A.Ox CC Cream for Blonde – $31.00

This baby is part of an entirely new range from L’Oreal Professional that came out earlier this year. The CC Cream for Blondes corrects and brightens by neutralising artificial yellow reflections for a ‘pure blonde’ look.

2. Redken Blonde Idol Custom-Tone Conditioner – $40.00

Firstly can I say, what AWESOME packaging? This purple and white split bottle has an adjustable dual chamber conditioner that releases a custom calibrated blend of colour-depositing and conditioning formulas that help refresh colour to preserve cool or platinum hair.

3. Fudge Clean Blonde Violet Shampoo – $29.95

If you’ve yet to try Fudge shampoo, then you’ve never lived! I’ve been using this stuff on-and-off for about a year now and have NEVER looked back! Fudge contains an active formulation of Hydrolysed Wheat Protein and UV Protectants that help to nourish the hair against environmental aggressors. You can pick this gem up for under $30.00 at

4. Keratin Complex Blondeshell Shampoo – $39.95

This bad boy will debrass and brighten all shades of blonde, natural or colour-treated, as well as grey, white and silver tones. The sodium chloride and sulfate free formula gently cleanses while infusing hydrolyzed keratin into the hair. Like the Fudge Shampoo, you can get this from too.


Next up we’ve got some blonde brightening products:

5. Redken Blonde Idol Sulfate-free Shampoo – $33.00

This one goes hand-in-hand with the Redken Custom Tone Conditioner I mentioned above, but is instead more of an everyday product. It’s exclusive Kera-Bright System formula is combined with kerabond, violet leaf extract and lactic acid to help strengthen and boost shine so blonde hair looks bright, soft and beautiful.

6. Pureology Highlight Stylist Bodifying Luminator – $38.00

Enriched with a lightweight texture and highlight enhancers, Highlight Stylist creates natural-looking hair with reflective shine and long-lasting multi-tonal colour. The Bodifying Luminator is a lightweight foam texturiser that boosts body and shine from root to tip without weighing down finer hair types.

7. Pureology Perfect 4 Platinum Blonde Enhancer – $43.00

This stuff is formulated to guarantee longer, truer salon-styled blonde shades. The anti-brass technology and violet pigmented formula works to cool unwanted brassy undertones that appear on high-lifted medium bases.

8. Matrix Total Results Hello Blondie Flash Filler – $21.50

I don’t know how I ever survived without this baby! This UV filtered formula works to fill in porous hair fibres with every use, and instantly seals the hair cuticle and absorbs for a lustrous shine.


Before you even think about purchasing highlighting and purple shampoos, you need to ensure you’ve got a good shampoo and conditioner set that cares for coloured hair:

9. Pureology Cleansing Condition Collection – $43.00

Co-washing is preferred by many as a primary washing method because it is gentler on curls and won’t strip your hair of its natural oils. Pureology’s first ever Cleansing Condition collection offers 25% cleansing and 74% conditioning to help prevent colour fade.

10. L’Oreal Professional serie expert Vitamino Color A.Ox – From $28.50

This new colour care formula includes L’Oreal Professional’s latest and most advanced technology of star ingredients that work to enhance and preserve colour. UV filters help to protect the hair fibre against sunlight, while antioxidant and protective elements fight stress and protect the hair. You can read a full review on this collection here which I wrote earlier in the year.


11. Color Blonde Root Cover – $49.90

This is perfect for blondes that have dark regrowth! Made up of a professional mineral powder with a unique oil-based, non-waxy formula that stays in place, this root cover creates multi-dimensional shine and looks completely natural. It’s ideal for travel and last minute, on-the-go fixes.

12. Matrix Biolage VolumeBloom Full-lift Volumiser – $30.00

This stuff is perfect for blonde hair that feels flat or dull – it utilizes the science of the soft, fluffed cotton flower to plump up fine hair and add long-lasting bouncy volume. The leave-in spray expands volume by multiplying inter-fibre space for fullness that doesn’t fall flat.

What are your favourite blonde haircare products? Tell me below in the comments!

Disclaimer: some of these products may have been sent to me, all opinions are always 100% my own. Please support the brands that support this blog.