L’Oreal’s New Pure Clay Masks Are Definitely Worth The Hype


The hype is real ladies.

Everyone’s been talking about the new Pure Clay Masks from L’Oreal Paris, even Kylie Jenner said it was her new favourite beauty product – and that’s saying something!

Not to brag (well… maybe a little bit), but I was lucky enough to be sent all three of the new Pure Clay Masks to review on the blog, and now that I’ve tried them first hand I can safely say that YES – the hype is indeed REAL.

But wait… there’s more! The best part about these new Pure Clay Masks is that they retail for under $25! Can you believe it? It’s literally a dream. I know, know.

Anyway – check out my thoughts on all three of the new Pure Clay Masks below.


Let me start of by introducing the three different masks pictured above to you: Charcoal, Eucalyptus and Red Algae.

Each of the three masks are tailor-made, and targeted to specific skin types and problems.


Firstly we’ve got the Charcoal Pure Clay Mask.

I’ve always been a massive fan of charcoal masks. You probably would have seen me harp on and on about Dermalogica’s Charcoal Rescue Masques last year because I was literally obsessed.

Enriched with black charcoal, the creamy (and cold) texture refreshes the skin’s surface and works deep into the pores, leaving your skin feeling visibly detoxified and brightened!

You can literally see the charcoal working it’s way into your pores. It’s kinda gross, but also satisfying.. (see pics of it on my face at the bottom of this post).


Next we’ve got the Eucalyptus Pure Clay Mask.

This would have to be my favourite of the three Pure Clay Masks. It was not only the best smelling one, but it also made my skin feel super smooth and revitalised after using it (the others did too, but this one more so).

Enriched with eucalyptus extract, known for its purifying properties, the creamy texture works deep into the pores, leaving skin visibly purified and mate-looking.


And lastly is the Red Algae Pure Clay Mask.

My first impression of this particular mask was: “What the actual f*ck? Who puts red algae in a face mask?” but after reading up on the benefits I quickly shut-up and smothered the clay all over my face.

With quite a “gritty” texture, this would have to be my least favourite of the three masks.

Mostly because when I think of a good face mask, I like it to be smooth and cooling… not rough and exfoliating. Although, I do have to admit it was good at removing/surfacing the old blackheads.

The formula combines red algae extract with finely milled apricot seeds (it smells delish) to gently exfoliate full, uneven skin to reveal it’s natural glow.

As I’ve previously mentioned, I tried all three masks out over the course of a week (you’re meant to use them 2-3 times per week).

This is what each of them looked like on my face:


Here’s an even closer look (sorry in advance if it scares you).


Anyway – if you haven’t already then I’d HIGHLY RECOMMEND you try one (or all) of L’Oreal’s new Pure Clay Masks because they are f*cking legit.