Fashion News | Swap My Clothes launch their first store in Auckland

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Never be stuck without an outfit for that last minute function again!

The new fashion craze about to sweep the country is ‘Swap My Clothes‘, a simple way to recycle your own wardrobe by swapping your unwanted clothes for new-to-you ones whenever you need to update your look.


With ‘Swap My Clothes‘ you just become a member to get unlimited access to the latest looks and labels just when you need it without paying a fortune every time. Keep it forever, or wear it once and bring it back to redeem your points. One membership payment, unlimited swaps!

Swap My Clothes‘ is the brain child of stylist Sue Doherty who operates from a delightful boutique in the Auckland suburb of Parnell. With plans to quickly take her business nationwide via licensing agreements, Sue believes the potential for ‘Swap My Clothes‘ is enormous.


“It ticks so many boxes,” explains Sue. “Not only can you have a new wardrobe at a fraction of retail prices every season, costly fashion mistakes and impulse buys become a thing of the past, and it’s the way to design the ultimate sustainable wardrobe where you can look your best without cluttering your wardrobe.”

“Membership enables you to swap your unwanted summer clothes for a whole new winter wardrobe,” explains Sue. “Similarly, take last season’s winter clothes and update them with a fresh new look – we call it fashion with a conscience and the socially responsible way to shop.”

Swap My Clothes‘ offers annual memberships where for just $450 annually or $10 a week you gain access to the treasure-trove of good quality clothes from familiar mainstream stores to high street and designer threads (and even wedding dresses). Earn points by bringing in your pre-loved clothes and use those points to buy new ones – once you become a member, no money needs to change hands!

“We provide a relaxed, stylish and alternative way to shop by adding a new twist to recycling and re-using clothes,” says Sue. “You never need to buy new clothes again if you don’t want to nor be caught out for something to wear.”